An AI Center of Excellence that ships MLR-compliant work.
Pharma agencies cannot move fast and break things. Medical, Legal, and Regulatory review is non-negotiable. Here's how we built a CoE that compresses launches from three months to two weeks anyway.
The standard objection to AI in pharma marketing is compliance. MLR/PRC review, FDA fair balance, brand voice tolerance — every shortcut breaks one of them.
The Heller Center of Excellence was designed around the constraint, not despite it. RAG retrieval is grounded in five brand knowledge bases that already encode MLR-approved language. Pre-flight scans run on every draft. The compliance burden is automated, not bypassed.
The metric that matters: campaign launches dropped from three months to two weeks. Compliance review time barely moved — what compressed was everything before it.
The lesson: regulated industries are not where AI fails. They are where it has the largest leverage, if you treat compliance as the spec rather than the obstacle.
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