AI Advertising & Media
An AI advertising agency plans, buys and measures media with AI agents doing the repetitive work and senior strategists making the calls. Enso Labs runs AI advertising strategy, paid media, organic media and AI search optimization for brands, and proves results with marketing attribution you can audit.
Get in TouchOur principal, Sav Banerjee, started in advertising and experience strategy, managing large media portfolios across finance, healthcare and technology at agencies including McCann, Publicis, RAPP, Young & Rubicam, BBDO and Rokkan. We bring that planning discipline to a market where the media map has changed: people now ask ChatGPT, Gemini and Perplexity before they ever see a search result. Strategy decides where you show up. Agents keep you there.
Agents are fast at the work that used to fill an agency’s week: trafficking, variant testing, pacing checks, reporting. They are not good at deciding what a brand should say or which audience is worth the money. We keep those decisions with experienced people and let agents handle the volume. In one pharma agency engagement, this approach cut campaign launch time by 83%, from three months to two weeks.
Want agents running your wider growth operations too? See AI Growth & Commercial Systems. Bringing AI into a marketing team? See Marketing AI Transformation. Running an agency? See AI for Agencies.
Enso Labs works from 31 Union Square West in Manhattan with brands and agencies across New York and the US. See our New York studio.
An AI advertising agency sets advertising strategy, then plans, buys and measures media using AI agents for the repetitive work, such as audience building, creative variants, pacing and reporting, while people set strategy and approve spend. Enso Labs is an AI advertising agency in New York that runs this across paid, organic and AI search media.
AI search optimization, also called answer engine optimization (AEO) or generative engine optimization (GEO), is the work of getting a brand found and cited inside AI assistants such as ChatGPT, Gemini and Perplexity, not only in classic search results. Enso Labs covers structured data, answer-first content, llms.txt files and crawler access, and plans it alongside paid and organic media.
Yes. Enso Labs plans and manages campaigns on new conversational ad placements, including ChatGPT Ads, alongside Google, Meta, LinkedIn and retail media, and measures them in the same analytics framework so you can compare channels fairly.
Marketing attribution at Enso Labs combines platform data with multi-touch attribution, incrementality tests and, where spend supports it, media mix modeling. The output is a dashboard that ties media to business outcomes, with every figure traceable to its source.
Yes, and more. Enso Labs plans and manages paid media across search, social, programmatic, retail media and ChatGPT Ads, like a paid media agency, but we build the agents and analytics ourselves, so the system keeps working and improving after launch.
Most Enso Labs advertising engagements start with a fixed-fee media and measurement audit. Get in touch and we will scope it with you.
Tell us where you spend today and what you need it to prove. We’ll show you what to keep, what to cut and what to build.
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